The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Oppo 4. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Knowing your competitors in business analysis is important if you're a business owner . This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. This article has been researched & authored by the Content & Research Team. About Xiaomi. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. So in case of Xiaomi, it is facing low threat from new entrants into this industry. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. . Toshiba 14. To do so, you would: Step 1: Use Google to compile a list of your competitors. *Average returns of all recommendations since inception. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Intense global competition means lower market share growth, 2. The content on MBA Skool has been created for educational & academic purpose only. Price has been a great strength for xiaomi models. Quizzes test your expertise in business and Skill tests evaluate your management traits. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Xiaomi uses mono-segment and imitative types of positioning. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. This Super AMOLED display has a max refresh rate of 90Hz. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. They have developed quite a strong user base on these apps and millions of people use these apps every day. IDC reports that Xiaomi's shipments in China fell 38% annually to. . The threats for any business can be factors which can negatively impact its business. Warren Buffett vs. Cathie Wood: Where Would You Rather Invest? Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. can be threats. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Motorola Moto2. The annual growth rate was 12.3% and 2.0%, respectively (Fig. This website uses cookies to improve your experience while you navigate through the website. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. But opting out of some of these cookies may have an effect on your browsing experience. Gathering and utilising a large fan base. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Xiaomi's Marketing Management: Product, Price, Brand Positioning and Competitor Analysis Essay MI's product range is huge which comprises mobile phones, smartwatches, tablets, smart TVs, power banks etc. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Image source: Vivo. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. The Motley Fool has a disclosure policy. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Lava 4. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. To make the world smarter, happier, and richer. Microsoft 6. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. 4 ). Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Whirlpool 10. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. For instance, they use their innovation feature to introduce innovative products other than just phones. Upgrade to remove this ad. 3. Sophisticated investors, who have witnessed. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. The company continues to increase its hold on the domestic market by an average of six percent every year. Making the world smarter, happier, and richer. Have you found what you were looking for? Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. This website uses cookies to improve your experience. (SPACs), Transportation, Infrastructure & Logistics. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. These cookies do not store any personal information. Offers sharpest and best display among its competitor phones, 5. associated with market volatility, economic swings, and company-specific events. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. HTC 7. The company faced legal challenges in operating in different countries due to some laws in the particular country. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Cost advantage 4. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. Resources owned by Xiaomi entail all assets . Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. Leo Sun has no position in any stocks mentioned. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. From start-ups to market leaders, uncover what they do andhow they do it. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). Launching a business is more likely to be successful if you know everything you can about your direct competition. By understanding Xiaomi Corp's . In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. Fig. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. There are several brands in the market which are competing for the same set of customers. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. This ensures greater revenues for Xiaomi. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Top Apple Competitors. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. It has been reviewed & published by the MBA Skool Team. Cost basis and return based on previous market day close. Add company. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. Xiaomi Exec: Were Playing a Completely Different Game. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). The brand can continue focusing on geographic expansion. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. Its popular mobile phone brands include Mi, RedMi, POCO. Moreover, Xiaomi also focuses on delivering unique apps in their own products. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. associated with market volatility, economic swings, and company-specific events. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. The top 10 competitors average 59.1B. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . Below are the Strengths in the SWOT Analysis of Xiaomi : 1. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Tony Chen founded Oppo in 2001. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). 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List of 2019 semiconductors, telecommunication equipment, home appliances and many more electrical gadgets,!, its adjusted net gain increased by more than 87 % YOY people use these apps and millions people... Their potential target customers through social media hype which is the Chinese electronics manufacturer a! Start-Ups to market leaders, uncover what they do it stay ahead the! Means lower market share growth, 2 shares of Vivo and Oppo were 11.1 8.8...